NatWest CricketForce is a nationwide initiative aimed at cricket clubs and continues to provide a pre-season focal point for clubs across the country. The programme is designed to bring clubs and local communities closer together, and ensure grounds and facilities are ready for the new season. The key focus for 2020 is PEOPLE.
2019 saw 2,650 clubs organise Family Days as part of the Cricket World Cup. The energy and efforts of the Volunteer Champions ensured 2019 was an enormous summer of cricket for many clubs.
2020 will be another huge year for the recreational game with the launch of Dynamos Cricket and the engagement of many more juniors. Is your club ready? This year we want clubs to not only think about their facilities when considering their NatWest CricketForce project but also their people.
Bringing your club’s community together over the weekend of 27th-29th March can not only help to ensure a successful summer of cricket but future-proof it for many years, both on and off the field.
What can my club do in 2020?
In 2019, clubs reported that 13% of volunteers involved in NatWest CricketForce were new to the club, over 25% were female and 36% were under the age of 24 – what can your club do to engage and retain new volunteers?
Can NatWest CricketForce act as the platform to recruit more volunteers into your club? Could you host a ‘Parent Engagement Evening’ at the club as an opportunity for parents of the new recruits to ‘Get Involved’? Could your club use NatWest CricketForce to identify some key roles required for the summer ahead and get people appropriately trained?
What some clubs said about 2019:
- “We are considering offering a reduction in membership if players attend workforce days during 2020.”
- “Very good way to get the season underway – to find and engage with new volunteers – to bring young and old(er) together for common cause.”
- “NatWest CricketForce has created a community feel to our club at the start of every season.”
What’s in it for my club?
As a thank you to all clubs who participate in NatWest CricketForce 2020 and to highlight the importance of ensuring our clubs are safe environments to be part of, each club will benefit from a NatWest CricketForce First Aid kit designed specifically for the community cricket club.
Added to this, when we announce our official supporters and suppliers for 2020, every club who registers will be added into a prize draw to win some amazing pieces of kit for their club and access to a full marketing material hub, including downloadable and editable assets to help them promote their NatWest CricketForce event.
So, whether it’s a refurbishment of the clubs changing facilities and toilets to ensure young people can use them, designing a family friendly social area for parents to socialise or hosting a number of events aimed at volunteer recruitment, retention and recognition there’s a reason for every club to Get Involved in NatWest CricketForce in 2020.
In 2016 Dymock CC were chosen as one of the ECB’s three national showcase clubs and were visited by the likes of then England captain Alastair Cook and former skipper Mike Gatting.
If you have any questions or queries you can email GCB Clubs and Programmes Officers or the ECB Support Desk.
Clubs and Programmes (North)
Mobile – 07554 452227
Clubs and Programmes (South)
Mobile – 07515 489337
NatWest CricketForce Support