On Sunday 8th March, 86,174 people piled into the MCG to watch Australia win the ICC Women’s T20 World Cup, which alongside 1.1 billion video views across ICC channels during the tournament, clearly demonstrated the huge strides that women’s cricket has taken in recent times.
Since that game-changing moment however, COVID-19 has impacted the sporting landscape. There are particular concerns about how COVID-19 will affect women’s sport, with a media narrative developing that talks of a “lost summer of women’s sport” and questioning national governing bodies’ commitment to supporting their women’s teams, programmes and playing opportunities. Women’s cricket has not been exempt from this narrative.
However, the Gloucestershire Cricket Board and ECB want to demonstrate that as a game, we are as committed to our ambitions for women’s and girls’ cricket as we have ever been.
The Women’s Big Cricket Month (September) will also be used to highlight opportunities for women and girls to play, watch or attend cricket across the next 12 months with the weekend of 26-27 September – which sees England Women v West Indies and the final of the Rachael Heyhoe Flint Trophy – a perfect profile opportunity for all of us in cricket to ensure that women and girls know that cricket is a game for them.
We know that lots of people have worked incredibly hard during the pandemic to protect the momentum behind women’s and girls’ cricket, and there is a huge amount of brilliant activity taking place that we want to shout about.
We want women and girls to know that cricket is a game for them at every level, and will therefore use the Women’s Big Cricket Month as a platform throughout September to coordinate the sharing of stories and profile activity across CCB channels, club channels, ECB channels and external media.
What is the ask of Clubs and community cricket venues?
Clubs and community cricket venues may wish to support in the following ways:
- Share their stories of what you are doing for women and girls at their club (Tag us on Social Media or send directly to Scott Tremain).
- Share stories of individual women and girls within your club who have progressed through the pathway or have unique stories to tell.
- Host and promote women’s and girls’ activity (for example a soft ball game, girls’ only All Stars Cricket sessions or a traditional women’s cricket match).
- Encourage your members to watch the England women’s international T20 match vs West Indies live on the BBC and Sky Sports on Saturday 26th September and the Rachael Heyhoe Flint Trophy Final live on Sky Sports on Sunday 27th September.
The ECB Resource Hub contains a number of assets for clubs and community cricket venues to use to help amplify the message further. Please click here.
In addition, the ECB have created a toolkit for clubs, which can be found here.