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The Bristol County Ground

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Sam Emmott will use cricket to help empower inner-city communities after replacing Crispin Shingler as the Gloucestershire Cricket Board’s (GCB) Wicketz Development Officer.

The 33-year-old whose role has been funded by the Lord’s Taverners – is aiming to build on the last 3 years momentum and grow the projects that are currently in place in Knowle, Southmead and Fishponds.

Sam said:

I am really excited to be involved in the Wicketz programme at the Gloucestershire Cricket Board. I am looking forward to making a difference the lives of young people and create new opportunities for positive change,

Sam brings a wealth of experience from a diverse background that includes growing up in Malawi and representing the Malawi Junior cricket team. His professional backgrounds includes Leisure Management, Personal Training and Fitness Instructing.

In order to reach the greatest number of people including many who may never have played before – the cricket on offer as part of the Wicketz project will differ greatly from the traditional game.

Sessions are free and will be run weekly at the Knowle, Southmead and Fishponds hubs. More information can be found here 

Sam said:

The aim isn’t to target keen cricketers who want to play competitive club cricket – there are plenty of other opportunities for those people. We want to make cricket a fun, inclusive experience that can be tailored to different spaces, players and their needs.

We hope that if young people have an enjoyable experience of cricket it will create a positive environment where they may be open to other development opportunities.

Although based around cricket, the programme will also link in with other activities and community programmes including boxing, football and the arts. Sam will also look to work with pupil referral units, local police and other organisations that deal with young people who have social difficulties.

As well as featuring cricket activities, sessions may include support and guidance on things like health and nutrition, drug awareness and employability.

For more information on the Wicketz programme including how to get involved please email Sam Emmott or ring him on 07398 211 596.

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