Gloucestershire’s Women’s Soft Ball Festivals will have some extra sparkle next summer thanks to a new partnership with St Austell Wines.
A bottle will be given to the “Player of the Festival” on every team – as voted for by their opponents.
Gloucestershire Cricket Board (GCB) growth development officer Scott Tremain, who runs the county’s Women’s Soft Ball programme said the partnership would help contribute to the growing appeal of the festivals
He said: “The festivals are designed to be fun, social events so being able to give a bottle of Borgo Sanleo Prosecco to each team will add to the atmosphere and bring people together.
“These festivals are focused on participation rather than winning and by teams presenting prosecco to opposing players it promotes the Spirit of Cricket that is at the heart of each event.
The ECB Women’s Soft Ball Festivals programme started in 2017 with the aim of giving women an enjoyable, friendly playing experience perfect for beginners or returning players. It has gone from strength-to-strength over the last two years with 17, 000 women taking part nationally.
In Gloucestershire the number of festivals and teams taking part doubled in 2018 with 35 teams participating at nine different events. There were 524 different players last season – up 374 from the previous year. Three indoor leagues are set to kick off in January and there are plans to grow the programme further in 2019.
The GCB’s partnership with St Austell Wines follows on from a successful ongoing relationship with St Austell Brewery which is the Board’s preferred brewer and wholesaler.
St Austell Wines is 100% independent and family-owned and is one of the oldest and most respected wine specialists in the South West. Set up by the company’s founder Walter Hicks, in 1851 it has the most extensive selection available to licensed trade in the Westcountry with 600 wines from around the world.
James Fineman, wine development manager for St Austell Wines said: “We are absolutely delighted to be working in partnership with the GCB and further developing our already strong links with first class cricket throughout the South West.”
About St Austell Wines
St Austell Wines, 100% independent and family-owned, is one of the oldest and most respected wine specialists in the South West. St Austell Brewery’s dedicated wine division, first set up by the company’s founder Walter Hicks, has been inspiring sommeliers, restaurateurs, hoteliers and publicans since 1851. With over 600 wines in the collection, the award-winning team handpick the best palate-pleasers from vineyards around the world. From quality house wines to prestige cuvees, it is home to the most extensive selection available to licensed trade in the Westcountry.
About Casa Vinicola Zonin
Casa Vinicola Zonin is the largest private vine growing and winemaking company in Italy and their award-winning prosecco has received numerous medals at industry events across Europe and the USA.